品牌打造 / 品牌再造補導計畫

Author: Haptik Taiwan Published on: 2024 年 2 月 1 日 Published in: Cross-border e-commerce

Haptik is the first choice for overseas brands in North America, and the best local management partner. Through the introduction of marketing resources in the United States and Taiwan, help your brand successfully enter the international market.

Table of contents：

一、台灣品牌耀飛計畫
2. Important time schedule
三、什麼樣的對象適合品牌輔導？
四、企業申請條件
五、品牌輔導方案
六、Haptik 品牌管顧 – 核心服務與北美資源

一、台灣品牌耀飛計畫

「台灣品牌耀飛計畫」由經濟部產業發展署推動，為台灣企業提供全方位的品牌發展諮詢與輔導服務，並協助提升品牌價值與國際競爭力。該計畫委託台灣經濟研究院與合作管顧公司共同輔導企業進行品牌升級，已邁入第十一年，協助超過176種產業、共計871個案例，新增全球通路達41,223個據點，促進企業品牌營收達1,721億元的價值。了解如何提升您的品牌價值，請參考我們的「台灣品牌耀飛計畫」。

Participate in activities organized by the Taiwan Institute of Economics to help your company enhance its brand value and enhance its international competitiveness. The Taiwan Institute of Economics and Economics held brand plan briefings and sharing activities for mentored companies, as well as brand company exchanges and Taiwan's best international brand exchanges (only the best brand shortlisted companies can participate). In addition, the Taiwan Institute of Economics and Economics will also provide information on the brand activities of other units, so you are welcome to make more use of it.

Related activities that companies can participate in：

Brand Plan Briefing / Guided Company Sharing

Brand Enterprise Exchange Meeting

Taiwan's Best International Brand Exchange Meeting ※ Only the best Brand shortlisted companies can participate

Provide information on brand activities of other units

2. Important time schedule

輔導案：每年 3/25 以前提出申請

Important reminder: If you want to apply for the brand Yaofei Project, it is recommended that the company work with us to produce the application form and proposal. The working time is about one month. Please contact us in advance to learn more relevant details and proceed the application process smoothly.

三、什麼樣的對象適合品牌輔導？

Companies need to reshape their brands and implement strategies due to product line adjustments.
Companies need to establish a parent-child brand and actually implement their strategies.
Companies want to seek overseas production expansion and brand marketing suggestions and implementation.

Brand coaching program ►

four、Enterprise application conditions

Necessary application conditions：

依國內公司法及商業登記法合法登記經營之企業。實收資本額在新臺幣 1 億元以下，或國內經常僱用員工人數未滿 200 人之企業。
品牌為台灣企業所擁有，且商標已在台灣註冊。
申請之企業負責人均非屬銀行拒絕往來戶；財務健全，近兩年營業毛利不得為負，無欠稅及違法等不良紀錄。
客戶或實質經營據點或業務範疇須涵蓋台灣以外至少兩個地區以上（港、澳、大陸視為同一地區），或自有品牌營收占總營收20%以上。不得有陸資投資，依經濟部商業發展署商工登記公示資料查詢服務公告資料，或經濟部投資審議司陸資來台投資事業名錄進行認定。

Priority consideration of object conditions (not required)：

經濟部產業發展署公告之中堅企業
Companies recommended by brand or industry-related public associations.
符合「六大核心戰略產業」或「新南向政策」等政策優先扶植產業相關品牌潛力企業。

five、Brand coaching program

企業可獲得政府經費最高75萬，但須配合款項達到企劃書預算的一半以上。

six、Haptik Brand Management-Core Services and North American Resources

Let us help you –

Import North American resources to help your brand connect more strongly Read more ▸
Derive a series of brand marketing strategies from brand diagnosis, market research and analysis, allowing you to make more effective use of limited marketing resources Read more ▸
Focus from intangible brand positioning strategies to tangible brand creative design to help you build an impressive and resonating brand imageRead more ▸
Provide 360-degree online marketing integration and execution, including point, line, and face digital marketing strategies Read more ▸