Service items
Marketing planning
The biggest difference between B2B marketing and B2C is that the communication style of B2B companies is professional, in-depth, and knowledgeable to win trust. It is necessary to accurately find potential customers. "Heavy brand, light communication" is the key thinking of B2B. On the other hand, B2C focuses more on the speed of innovation, the compactness of marketing planning, and a lot of exposure to reach the majority of consumers.
Whether it is B2B or B2C, the first step in doing a product/brand should not be ignored: conducting a North American market survey. Tailor-made and customized marketing strategies to meet the North American market, rather than cookie-cutter marketing steps. It is especially important to understand the needs and the absolute position of our own products in the North American market.
"The local marketing experience in North America that others don't have is all in Haptik Taiwan" Three guarantees：
Get efficient media exposure, we don't buy lists
Localized press release producer & Media PR in North America
Advertising/PR/KOL one-stop North American marketing services to achieve truly professional integration benefits
1. Select the main social media platform tailored for the brand
2. Master the profile of potential users
3. Build community content that conforms to users
4. Build a community reputation
5. Analyze community data
Website analysis health check
Understand the current problems of the website and the direction of improvement. Check items include basic SEO checks, website processes, tracking code settings, etc.
Channel analysis
Use existing Google Analytics and customers' existing channels for data analysis to confirm the marketing construction and planning of each channel， And formulate relevant improvement strategies
Competitive analysis
Competitors analyze and compare content, websites, products, and brand positioning to find out the entry points of customers' advantages.
Many companies actually didn't have a specific plan or purpose before carrying out social marketing. They just saw other brands (especially competitors) making moves, so they copied them all, but the brand's current community voice couldn't support these project activities at all. The result was that they received a bunch of likes, but they were like headless flies., I don't know where to drill, how can I see the results?
• Has your reach rate increased since last month?
• How many times can you be mentioned or marked in a month?
• How many times has your content been shared?
• If you work with other people or brands, how will this affect your interaction?
• What is your click-through rate?
• What is your conversion rate?
Advertising strategy
Advertising strategy: No longer blindly deliver ads，Improve the marketing cycle with advertising
haptik breaks away from the framework of advertising and aims to establish a marketing cycle. According to customer needs and budget, it selects the appropriate advertising channels and types for you, and checks advertising effectiveness and sales performance. Advertising is no longer just delivered blindly.
How to maximize organic traffic in the era when content is king
According to statistics, good content can be compared to general marketing methods.
Reduce the list by 3 times
Reduce list costs by 62%
Confirmation of marketing goals and needs> Website and keyword health check> Establish advertising Delivery strategy> Create advertising materials/Copywriting> Publish/optimize advertising
Matching with low-cost, high-interaction micro-net celebrities is the current mainstream advertising method
Low-cost, high-interaction micro-net celebrities are currently the best promotion strategy on Instagram.
Public relations PR
What is PR? Why should brands do PR?
PR means that the brand makes friends with the market, maintains the relationship between all parties, and builds relationships that are more important than sales performance.
PR is different from advertising => Advertising is to say that you are good to yourself, and PR is to say hello to others!
A good PR will help you shape your brand authority
Bring out effective quality exposure
Cooperation with advertising can achieve 1+1>2 benefits
Net celebrity marketing
Influencer marketing
Why should you invest in micro-influencer marketing?
42% Customers use ad blocking technology
86% Women use social media as shopping inspiration
57% Fashion and cosmetics companies use micro-net celebrity marketing as an indispensable diversion strategy
Haptik studies net celebrities from multiple dimensions：
Demographic statistics (age, gender, location)
Content topics of interest
Coverage (number of audiences, average interaction rate)
Audience data (location, age, gender, interest distribution)
Fraud risk (fake account, fake fans)
Account growth rate
You can use the campaign materials of this micro-net celebrity on your website, social media pages, digital advertisements, print advertisements, customer emails, and any banners.
Service process: Net celebrity Search> View Fan audience background> Packaging Design> Manage Activities> Repeat Actions> Measure final results
1. Micro-net celebrities promote customized shopping guide links on their social media channels.
2. Their fans will use the link to click to enter the website.
3. People who click on the link will be tracked, and some users will buy it.
4. Micro-net celebrities earn commissions (15%~25%) from each sale.
5. Work with many people with micro-net celebrities, they will highly recommend your product and are happy to accept commissions.
