CIS是什麼？一篇掌握CIS設計3大面向，打造企業識別系統！
CIS是什麼？企業CIS設計步驟有哪些？本文將分享CIS企業識別系統的相關資訊，包含CIS設計流程、3大設計要素，以及品牌CIS設計範例，文末再介紹了優秀的企業CIS設計公司，打造優秀的CIS系統！
one、CIS Where is it used? Brand building and shaping depends on CIS ！
We all know that whether it's planning social marketing orBrand marketingBefore various marketing strategies, the company itself has and can exportIt is important to convey a consistent brand impression, Especially in those who value brand consistency B2B marketing fieldEven more. With the rising demand for differentiation from other brands, the CIS system has also attracted attention in response to this trend.
What is CIS? How to help companies leave a deep impression in the hearts of the people? If you want to master the secret of adding points to your brand, Haptik will introduce what CIS is from shallow to deep, and tell you why corporate CIS design is necessary. For details, don't miss this article!
(One)What is CIS？
In the first step, we can start by speaking and interpreting words. The concept of CIS is composed ofCorporate identity（Corporate Identity, CI) Derivative, includingStandard characters, standard graphics and other peripheral designs; andEnterprise identification system（Corporate Identity System, CIS) On the basis of CI, norms and codes are collocated. In addition to guiding and educating users, there is also further management on how to "systematically" use a series of brand identity designs to maintain the visual continuity, stability, and consistency of the brand image, such asA set of guidelines and guidelines for the correct use of logos and their related designs。
(Two)CIS Enterprise identification System 3 elements are indispensable!
Since it is a set of systems, it means that it can be subdivided further. The CIS enterprise identification system mainly includes the following three different aspects：
️️ Mind Identity (Mind Identity, MI)
Corporate goals, spirit, philosophy, culture, slogan, storyThrough concept recognition, it is possible to initially understand the tone and style of the enterprise, product, and service. It is also the spiritual foundation of the enterprise identification system, and it is most necessary to make a difference. Usually the identification of a company's philosophy is not too complicated. It may be necessary to explain the original intention, backstory, and code of practice of the company in one sentence. Therefore, the accuracy and comprehensiveness of the investigation and planning are quite critical.
️️Behavior Identity (Behavior Identity, BI)
throughPractical actions to implement the above concept identification, can beCourse of action、Business strategy、Company regulationsThe substantive norms are still divided into internal and external aspects.：
- Internal Buda: Employee education, training, welfare, activities to gather centripetal force, etc.
- External publicity: Public relations activities, public welfare activities, preferential activities, etc.
️️ Visual Identity (Visual Identity, VI or VIS)
When the enterprise has a perfect plan for the identification of concepts and behaviors, the next step is to integrate itFigurative and visual, in a more simple, easy-to-understand and intuitive way to pass on to everyone who comes into contact. Because it is easy to understand and has a wide range of applications, most people will have the myth that CIS design = Logo design. VI is mainly composed of the following 2 categories：
- Basic system design: Logo, standard characters, color plan, basic combination, symbolic graphics, etc.
- Peripheral application system: Business cards, envelopes, packaging, catalogs, handbags, signs, flags, etc.
(3) Why do you need it? CIS system？ When will it be needed?
It seems that I probably understand that the logo of a company cannot be casual and there are many details in it. So what makes corporate CIS design or brand CIS design an indispensable step in corporate management now?
The biggest sticking point for traditional companies in the past was "unclear CIS Enterprise identification SystemThe value of". With the increasing homogeneity of the external conditions of technological and economic rationality, companies are looking for manufacturing and others.DifferentiationThe CIS system is one of the ways to make good use of it. In addition, if there are the following situations, it also means that it is time to consider the introduction of the concept of CIS design：
【The current brand image is inconsistent with the current situation】
Whether it is the design style or the influence of changing times, such as Instagram, Google, and BMW, the logos of these well-known brands will be adjusted according to the current situation and trends. The optimized design can be more smoothly used in the display of various new media, which fits the company itself, and even the future development and image of the entire group. Unity,It symbolizes that the company keeps pace with the times rather than sticking to the rules. The value of its image design changes may not be able to exert its advantages in the short term, but it will definitely help in the long run.
【Did not grasp the key points of the enterprise identification system】
In the past, it was possible that because the CIS concept was not yet mature, the company could not grasp the main points of CIS design. After re-thinking, multi-party coordination, and professional planning, in addition to the various constituent elements to fully demonstrate the corporate impression, it is also necessary to create a set of design and use codes that relevant personnel should follow to ensure that the marketing media produced in the future can conform to the corporate image to be conveyed and the exact brand message. In addition, related elementsBeing able to adjust with the placed platform or layout is also one of the key points of CIS design, and a complete and comprehensive strategy should be formulated in all aspects.
【The corporate image is not easy to recognize and inconsistent】
As mentioned earlier, manufacturing differences with other companies is one of the key tasks of the CIS system, so it is critical to internalize the spirit of enterprise and design it to be clearly identifiable; secondly, it is necessary to educate relevant users."Why brand coherence is important".
If the goal is to establish a stable and memorable corporate image, from the upper level to the grassroots level, the coherence and consistency of all personnel in the use of the brand must not be underestimated, no matter what kind of industry it is. CIS design that does not comply with the principles of use can easily cause the audience's impression of the company to be blurred, and the sense of trust in the product or service is reduced. At the same time, it is important to reflect the professionalism of the company.
【Erase the negative image of past companies】
In the past, bad things happened to companies both internally and externally. The introduction of a new CIS design can symbolize a new look, show the determination to change with a new look, and help to establish a new image of the company, as the first step to reverse the negative image.
Second, proceed CIS designPay more attention and tell you more CIS details
In addition to the discussion of concepts and the timing of introduction, what are the eyebrow corners in the actual CIS design? Is there a so-called "good CIS design"? If so, how should it be built? There is a CIS system, so what is the logo? I believe there are a few similar questions that are still entrenched in your mind, and let Haptik explain it to you briefly.
(1) 3-oriented to build a good one CIS design
Whether it is brand CIS design or corporate CIS design, the most important thing isThe close connection between visual design and brand or corporate spirit。 Internally, it should be able to effectively condense the sense of identity of internal personnel and enhance centripetal force; externally, it should show a consistent image to the target audience and enhance professionalism and trust.
When customers see representative patterns, they think of specific companies, and the possibility of further adopting products or services increases. We can roughly divide the relationship between how to build a good CIS design and the company or brand into 3 categories：
【Description of the story】
Taking the development history, business philosophy, core values and other aspects of the enterprise and brand as the starting point,Building the past of the enterprise、now、The story of the futureAt the same time, finding out the desired positioning direction from it and integrating and internalizing it into CIS design can make the audience curious about the corporate background; at the same time, it allows insiders to resonate with the spirit of enterprise, and the planning process can further clarify the future direction of the enterprise.
【Keyword summary】
Compared with the above-mentioned longer emotional story structure, the keywords here should be precise and concise, and the number should be avoided from being too large and divergent. Through keyword induction, the most important core idea is "What kind of association do you want the target customer base to have when they first see a company or brand?"Professional? Calm down? kind? friendly? It is also recommended not to have conflicting keywords (such as calm vs enthusiasm) to avoid confusion in the design process, and the audience's impression of the company or brand will not be clear enough when they see it. In addition, the figurative design can also be carried out according to the elements extended by keywords, such as fonts, associative colors, etc., as the core elements of visual design.
[Tone of style]
Through story description and keyword induction, the characteristics of the company and brand have gradually taken shape, and then you can make good use of it.Line thickness、Geometric shape、Color matchingAnd other different design techniques to find elements that conform to the style and tone of the enterprise or brand, through the combination and planning of professional designers, the image will be visually transmitted to the inside and outside, and the logo usage specifications will be formulated simultaneously to avoid the deviation of color, font, and design style.
(Two)CIS Logodifferent! I'll tell you the difference
Companies that are new to the field of CIS design often equate logos with CIS. However, the CIS system is actually a very broad concept that involvesThe spirit of enterprise can use "various" related visual design products, Passed on to relevant people inside and outside the enterprise in a systematic manner. The logo is only one of the elements and belongs toVisual recognitionPart of it, what CIS refers to may also includeBrand color, standard characters, cartoon imageetc.
Therefore, we can summarize Logo design is one of the ways to convey CIS design, is also the easiest medium for consumers to receive brand messages. "If there is a good CIS system behind it, there must be a good logo design; if there is a good logo pattern, there may not be a good CIS design plan. 」
three、CIS design process, Take a look at the project at once! Plus code CIS design example
How to polish a good CIS design is essential. After studying the identification conditions of the three aspects, it is not easy to integrate them. In this part, let Haptik show you a little bit about the CIS design process, projects, and costs. By the way, there are CIS cases where Haptik has successfully operated for reference.
(1) The 4th stage of the CIS design process is carried out like this
In the most general direction, the CIS design can be divided into 4 steps：
📌Step 1【Interview stage】→ Professional design companies and enterprises conduct in-depth interviews and various environmental analysis to master the core concept elements of the enterprise.
📌Step 2【Planning stage] → Clarify and organize reference materials related to the enterprise, and determine the general direction of visual design, such as style and tone.
📌Step 3【Design stage】→ When you actually enter the CIS design, the details will be refined at this time, and the adjustments will be made after communication between the two parties to achieve the two major goals of effectively conveying the image and being easy to understand.
📌Step 4【Execution stage】 → Promote the introduction or renovation of CIS design internally and externally, and at this time, relevant users will also be educated on the design and application specifications to be followed in order to achieve the purpose of consistent image.
There are several more detailed steps that can be divided. CIS design is a process with high professional skills requirements and long time-consuming pre-work. Imagine condensing countless corporate concepts and survey results into one pattern, one color, and one font, all of which are testing the appointed CIS design company.The ability. Haptik has a wealth of CIS design experience. If you have any related needs, please feel free to contact Haptik!
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(2) Decryption CIS design projectAnd expenses
The cost of CIS design will vary depending on the project design of each CIS design company. Most CIS design companies will use a relatively simple and basic Logo designPricing began, and it was extended from various application designs to other projects, such as the cost calculation of standard characters and brand colors, ranging from tens of thousands to hundreds of thousands. Look at it from end to end.Integrity of the project、The number of design projects, andOverall complexity, CIS design cost is very highCustomized, It is impossible to start from the beginning, so it is recommended that the results of the personal consultation should still be the main one!
(3) Haptik Brand CIS designexample：Katris
As an expert in entering the North American market, Haptik here takes "Katris, a new cat furniture manufacturer in the United States" as an example to take you to explore actual CIS design cases and how to proceed.
【Customer background】：
📌Brand purpose → Meet the needs of cats to explore and play, and enhance the special relationship between pets and humans.
📌Main products → Modular cat scratching boards of different shapes pursue environmental protection and product durability and quality assurance.
【Design concept】：
✅Brand name → Named after the image of the company's first product, 5 modular cat scratching boards of different shapes can be arbitrarily combined into cat trees, cat beds, tables, or cat stairs. Objects suitable for cats and owners to use in a common environment. The creative idea of these 5 cat scratching boards of different shapes came from the appearance of Tetris, so Haptik combined Cat and Tetris (Tetris) into a new brand name "Katris".
✅Logo design → On the product identification logo, the English characters and the characteristics of the product itself are used to stack building blocks and geometric FIGURES, and the 6 fonts of English "KATRIS", which are harmonious and easy to identify, ARE MATCHED. IT also contains the ingenuity of the company's 3 product SHAPES TO deepen the relevance between the brand and the product, and to make it moreTherefore, consumers' recognition of brands and products is enhanced.
✅Color selection → The product is advertised as made of all-natural pulp and recyclable materials. In addition, market research has pointed out that the proportion of cat lovers in the United States is mostly women. Based on this, the choice of color is based onEnvironmental protection、Greening、Fresh、livelyWaiting for the brand color belonging to Katris, after a long period of communication, Tiffany green, which is aqua blue and greenish, was finally selected as the brand spot color. This exclusive color makes Katris stand out from competitors' brands. The bright aqua blue and green make the target customer base younger and more eye-catching. On the other hand, it is also in line with the characteristics of women's love for Tiffany green. When Katris entered the cat product market from the beginning, the logo could be quickly recognized.At the same time, the effect of rapid publicity is achieved.
✅Follow-up process → Establish a series of brand-related peripheral commodities, including business cards, promotional materials, posters, employee T-shirts, product packaging, etc., and plan the extended design of a complete set of corporate identification systems. Through a perfect brand contact point, not only all corporate specifications and related regulations are communicated to employees, but the recognition of image symbols is also synchronized with the corporate philosophy. Through these set of systematic design projects, the corporate image will be improved, and new brands that have just entered the cat product market will not be lost due to insufficient organization.Consumer trust.
four、CIS Design CompanyFirst choice｜Haptik Visualize your brand story
Still looking for a reliable and experienced CIS design company? After reading the above cases, I believe you also understand that Haptik is your best choice for performing CIS design! Establish a unique brand logo based on your brand image and voice, and create an identification system that belongs to your own brand, including the unified standardization of standard characters and color research, the use of brand identification system specifications and other related content can all be handled in one go.
In addition to CIS system planning, all-round brand building is also where Haptik is good at. Through diverse exploration and research, you can build your own unique brand story. Do you want to go to the North American market to break out of the sky? Let Haptik be your best promoter behind your back, just click below and contact us to achieve it.
