Zenpack
Zenpack packaging Company-from brand strategy, packaging design to manufacturing. A point-to-point process has been established, and it can independently control the design and manufacturing until the final finished product.
brand
Key insights
Zenpack was founded because it caught a pain point in the industry. Many customers found a design company to do packaging design. Later, they found another manufacturer to produce, but there were many problems. Because of the wrong structure or the lack of mass production regulations, customers communicate one after another between design and production.Cumbersome and a waste of time, Zenpack has created a one-stop integration model with many years of experience to solve this problem. Zenpack's brand story emphasizes one-stop professional services. Haptik has raised Zenpack's image to the most professional image of customized packaging in the industry in terms of brand strategic planning, and brought the brand spirit: packaging education and attention to environmental protection issues into various Zenpack contact points: including professional websites, high-quality collections of works, The promotion and presentation modules of sales are all integrated and consistent. After Zenpack Re-branding, various achievements began to be seen, and they began to receive a lot of recognition and awards in the industry, thereby increasing more business opportunities.
CIS
Zenpack was originally founded in California, North America as a packaging design-based company, and it has been extended to a one-stop service planning company for subsequent packaging production and manufacturing. The spirit of the company is to serve large and medium-sized companies or start-up industries in North America, so that the cooperation of design companies is efficient and exquisite, and the design experience of packaging structure design is more focused. I hope to turn customers' ideas into real products and present them to their consumers or TA. Therefore, when designing a company's logo, efficiency, precision and modernization will be the main design directions. Of course, packaging design will also be the main focus as the design element of the logo. When Haptik designed this logo in 2014, it had already taken into account the future trend of use, so it adopted a flat design in the overall logo design, using simple geometric graphics or lines as the design basis of the overall corporate identification mark, so that the readability and the recognition of each device or printing are greatly improved.The improvement. In terms of color selection, 80-degree gray is mainly used as the brand color because when serving a variety of different customers, in order to show Zenpack's professionalism and design capabilities, Mono tone's color is used as the brand color. In the future, when companies cooperate with brands, it will be an auxiliary role.And the main factor that visually does not rob the original cooperative brand.
Marketing promotion
Google ads
Zenpack is a packaging design company in the United States. The customer list is obtained by searching for advertisements. In the early days, Zenpack had stable traffic, but for a long time, a major problem was found: the cost of the list is too high and the accuracy is not enough. Google advertising seems to be optimized to a certain extent. After an in-depth review by Haptik, it was found that the old advertising method was to package all walks of life into one package, and all good keywords were mixed together, but there were too many invalid keywords. This seemed to be an affordable strategy to cover the mountains and the sea, which actually lowered the quality score. Haptik's approach is to pull out and refine each industry, benchmark a single industry, and invest a lot of effort in multiple tests in the early stage, and finally find the most suitable for the advantages of B2B customized packaging like Zenpack. Several keywords are outstanding, such as cannabis, Internet celebrity custom-made boxes, environmentally friendly packaging, vitamins and luxury custom-made packaging. These are all operations that require painstakingly breaking up and reorganizing the old advertising group methods in order to make a big blood change for brand advertising. Haptik's continuous bold experimentation and communication have extended the brand's tentacles to new industries, and the later budget concentration can maximize advertising benefits.
*In a period of three months, we increased the click-through rate to 2.79% and reduced CPC to USD$1.52. While expanding the budget, we brought better quality traffic.
Inbound marketing & Outbound marketing Pull-push marketing
Haptik believes that the layout of marketing strategies should be a strategy for brands. Each brand and product is unique, and the strategy used will be determined based on which level of the marketing funnel the brand is currently at. Use pull-out marketing to "cast a net" to attract high-value shallow buyers, maintain trust and brand adhesion with truly good content, and at the same time use push-out to "close the net" to promote conversion.
B2B Inbound marketing content-based long-term marketing
Inbound marketing (Pull marketing) Customers themselves have a high degree of willingness to spend, and content marketing is a top priority. According to the survey data of the Content Marketing Institute, content marketing saves 62% of the cost compared to push marketing, and the effectiveness is as much as three times.
Zenpack has been steadily focusing on producing high-quality Blog content for a long time. This is a piece that many brands have not continuously done well. They have invested a lot of effort, but SEO needs to be established slowly to see the effect.
Haptik has added ten new service pages to Zenpack. Each page is implanted with high-quality keywords. Good copywriting content directly hits customers. We obviously found that the volume of customer inquiries has increased significantly. The focus is on the revised Zenpack official website to attract more high-quality customers like Roman health, these are allThe result that most directly proves that Inbound marketing helped Zenpack upgrade the visibility of the website.
In addition, the comprehensive upgrade of the sales kit is also another focus, bringing a concise style out of professionalism. Haptik cares about every detail, from copywriting photos to video vision, we know that paying attention to details can improve the overall company image, and customers can see at a glance that the brand tone is different in the market., Let each good content be presented to buyers who are shallow at the right stage.
B2B outbound marketing, efficient and budget-saving, opens up a wide range of marketing
In addition to Inbound marketing, if you want to expand your marketing in a short period of time, so that everyone has an impression of your brand, and get the public to know it faster, you must also use Outbound marketing (push marketing) to take the initiative to let more people know about the brand and dig up more shallow sources of customers. Haptik uses cold outreach's phased approach to reach a large number of shallow customer sources through different B2b platforms such as Linkedin, Email Marketing, SMS, etc. In the early stage, these people will have an impression of the brand, and then through the brand's strategic posting content, customers will have a better understanding of the brand. At each stage, customers will have a better understanding of the brand.Will produce content that will impress customers, and eventually convert it into orders, reach a large number of potential customers in a short time, help Zenpack showcase the highlights of the brand and customized packaging services, and systematically track this group of customers, follow-up in a short period of time to those interested people, get good results!
website
Website SEO optimization
Zenpack's old website itself didn't have many problems with the design. The front desk looked beautiful, but it lacked good content and keyword optimization. The biggest problem is that the old website is bound by the original program and cannot be changed too much. There is no way to customize the layout according to marketing needs. Website design often needs to be modified according to the company's business direction, or updated in line with e-commerce schedule activities, so this problem bothers Zenapck very much.
Haptik has an in-depth understanding to solve fundamental problems and liberate the website! So that customers can adjust the content of the copywriting by themselves, the most important thing is to build a new website service page, internal and external links to improve SEO, add service pages, refine according to the customer industry, classify the customer base, and enrich the website structure. Haptik knows that a good website is not only beautiful. It analyzes from the perspective of customers and provides marketing suggestions in a timely manner to make the website's Google ranking higher.
Zenpack has been steadily focusing on producing high-quality Blog content for a long time. This is a piece that many brands have not continuously done well. They have invested a lot of effort, but SEO needs to be established slowly to see the effect.
Haptik has added ten new service pages to Zenpack, each with high-quality keywords. After one year, the SEO and ranking of the official website will be on the first page of the homepage. When customers spontaneously search for keywords, good copywriting content directly hits customers. We obviously found that the amount of customer inquiries has increased significantly.The volume of organic traffic consulting is 300% more than a year ago, and our relative PPC overhead has also been reduced by as much as 30%.
