Jiree
Jiree is a factory that specializes in making plastic display racks and also cooperates with Walgreen, a well-known store in the United States.
In fact, there are many such industries in Taiwan with good technology, but the volume of business is not enough, and good products cannot be seen. If you want to reach a large market like the United States, you need to repackage the brand to be more international.
brand
Key insights
Jiree chose us precisely because of our American style. Haptik also has a branch in the United States. It understands the American market and can truly promote it locally.
Jiree's original website is quite traditional. The picture materials of many large and medium-sized machines are full of Web pages. The website format also lacks the emotional elements of the brand concept, which is difficult to stand out among the many factories. However, the company wanted to transform into the image of a large international brand. After team communication, it decided to redesign the logo to truly convey the brand value.
The old logo was taken directly from the brand initials, and the brand concept was relatively invisible.
The new logo design starts from the concept of brand image and can better reflect brand value. In view of the current standard word "Jingrui", we have reshaped the brand's emphasis on the three core values of communication, cooperation, and efficiency. The ancient word for crystal is "star", which extends into five acute-angled symbols.
The new logo design pays attention to the quality of service, while showing the sharpness of "Jingrui" in terms of efficiency.
Image shooting
When Haptik restarted to shape Jiree, a traditional manufacturing brand, both the re-planning of the brand image and the reconstruction of the website were the key. At the same time, re-shooting the overall factory-side and server-side images is the most intuitive and simple to present on the website and promotional materials.
We focus the visual angle of shooting on the manufacturing process and the concentration of employees on the production line, and use a closer angle to capture all the details of the equipment and products that are constantly running on the product line. It hopes to bring viewers a kind of "professional attitude and spirit". In addition, for the panoramic view of the factory building, the aerial camera is used to present the full size and appearance of the factory building from a bird's-eye view perspective, so that its scale can be presented to overseas customers on the website and visual propaganda.
The tone of the overall shooting vision has a relatively strong color and a contrasting feeling that enhances the dark places. It mainly makes the overall visual effect produce a professional and stable consistent style. Through the direction of lighting and the stacking of unified filter effects, the entire factory environment looks neat and professional. Some short videos were also filmed at the scene to describe the assembly line or process of the factory, so that the viewer can more clearly understand the entire production process and the steps of professional division of labor. In addition, the sense of backlight is used to make many ordinary assembly line movements lively, interesting and artistic. The re-adjustment and interpretation of these photography and films reflect the different texture aesthetics of the traditional manufacturing industry.
website
Transformation of traditional industries' all-round online brand image
Jiree is a classic case of all-round digital transformation of traditional industries. Originally, the old website was a simple one-page website with no pagination and no background, so there was no way to change anything at all. When Jiree found us, they found that the effectiveness of advertising on the old website was not good. After a series of reviews and discussions, we re-planned the website structure, added several service pages, and comprehensively rewritten the copywriting content. SEO optimization was also placed at the same time. In addition, the video and photo materials were re-shot, which lasted for four months.This month, Jiree's digital brand image will be re-improved by leaps and bounds!
Only when everything is ready can the advertising and marketing budget be spent on the knife's edge.
Website Architecture Optimization–Site Map & Wireframe Planning
After fully understanding the needs of the owners and the business operation mode, in order to make the company's official website more professional, enhance customer trust and future marketing and promotion can be more accurate, we recommend that customers enrich the structure and content of the website and plan several topics into separate pages. In addition to assisting the interview to produce professional information, a more suitable configuration is planned for the narrative sequence of each page and the discussion between the CTA and the customer.
Web visual Design–Before & After
We will dynamically present the advantages of the owners in the industry with full-version video carousels with concise text, and make extensive use of brand blue factory situation maps and product line drafts after layer mixing in each page to strengthen the overall brand impression and professionalism. The corporate colors we plan for the owners are also fully used in the CTA, arranged into each subject paragraph, and never miss every opportunity to guide users to click.
In the service item part, we also highlight every aspect of each service. In addition to allowing users to understand the process, we also increase the keywords of each item. In addition, we also shoot videos of the entire production line for the owners from machine operation, quality control to packaging and shipment, so that users can safely deliver the product to our owners without having to visit the site in person.